Every business has to deal with shipping at some point. Companies that sell goods online need to send items to their customers, but even brick and mortar stores need to have items shipped to and from their physical locations. Since shipping is such a crucial component, it makes sense to streamline the process. Packing optimization can help you cut out the waste and make your packaging and shipping processes more efficient. Here are four reasons you should invest in packing optimization:
1. It can save you money on shipping.
As a business owner, you always have to consider the cost of any decision you make. Putting your products in boxes before shipping isn't enough. In order to avoid waste and save money, you should make sure you're putting your wares in the best boxes possible. Good packaging is close-fitting and
2. It can prevent inventory loss.
Efficient packaging isn't just cost-saving. It's also safer for your products. If your stock includes any fragile items, finding a way to ship them can be a real hassle. Packing optimization is also about finding the most effective way to protect delicate or breakable items. You'll have less inventory loss to deal with since fewer items will be damaged in transit. It will also cut down on the number of complaints you need to deal with, leading to fewer returns issued.
3. It can keep your customers happy.
The package your item comes in is part of your customers' overall experience. Receiving an attractive, well-packed item sets a good tone for your customer's first interaction with their order. Packing optimization can lead to happier customers and more repeat business.
4. It is good for the environment.
A packing optimization expert will help you consider your packaging's impact on the environment as well. Fragile items need to be shipped with a layer of protection. Bubble wrap, packing foam, and plastic balloons are all commonly used for this purpose. However, these items are wasteful and may annoy your customers. Packing optimization can help you find reusable alternatives to these common packing fillers. Biodegradable alternatives are also an option you'll be presented with.
I'm Tom Doberstein. I have to make a confession: I am absolutely addicted to social media. And that has been an excellent thing for me because this addiction has helped me become an expert in social media marketing. I never meant to become an expert in this subject, but I just couldn't help but strike up conversations with some of my favorite brands. Some of the conversations I have had with my favorite brands through social media have been very entertaining and have made me develop an interest in the ways that businesses can use social media and other Internet tools to promote their businesses.